What's a good Average Order Value?
Karbon Agency's target for Average Order Value is $50.00 or higher. That is Karbon's own grading target, not a published industry average. Average revenue per transaction. Excellent is $80.00 or higher (Karbon target), and the minimum acceptable tier is $30.00 or higher (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | $30.00 | The floor. Below this, something is broken. | Karbon target |
| Recommended | $50.00 | The tier a healthy campaign should hit. | Karbon target |
| Excellent | $80.00 | Top-tier performance worth defending. | Karbon target |
Higher is better for this metric.
How it's calculated
Total Revenue / Number of OrdersWhy Average Order Value matters
AOV is the fastest lever for revenue growth without increasing traffic. Bundle offers, upsells, and pricing optimization directly impact this.
Karbon target
No independent public benchmark exists for Average Order Value as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.
Where does your Average Order Value land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.