What's a good Revenue Per Customer?
Karbon Agency's target for Revenue Per Customer is $150 or higher. That is Karbon's own grading target, not a published industry average. Average total revenue generated per customer. Excellent is $400 or higher (Karbon target), and the minimum acceptable tier is $50.00 or higher (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | $50.00 | The floor. Below this, something is broken. | Karbon target |
| Recommended | $150 | The tier a healthy campaign should hit. | Karbon target |
| Excellent | $400 | Top-tier performance worth defending. | Karbon target |
Higher is better for this metric.
Why Revenue Per Customer matters
Higher revenue per customer means you can afford higher acquisition costs and still be profitable. Upselling and cross-selling directly grow this metric.
Karbon target
No independent public benchmark exists for Revenue Per Customer as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.
Where does your Revenue Per Customer land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.