What's a good Email Click Rate?
A good Email Click Rate is 2.62% or higher — at or above the Mailchimp all-user average click rate of 2.62%. Percentage of delivered emails that received a click. Excellent is 7.0% or higher (Karbon target), and the minimum acceptable tier is 1.0% or higher (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | 1.0% | The floor. Below this, something is broken. | Karbon target |
| Recommended | 2.62% | The tier a healthy campaign should hit. | At or above the Mailchimp all-user average click rate of 2.62% |
| Excellent | 7.0% | Top-tier performance worth defending. | Karbon target |
| Published average | 2.62% | Mailchimp all-user average (data last updated December 2023). Source (2023-12) | |
Higher is better for this metric.
How it's calculated
(Clicks / Delivered) * 100Why Email Click Rate matters
Click rate measures whether email content compels action. It is the true engagement metric since opens can be inflated by privacy features.
Sources
The three tiers on this page are Karbon Agency's grading targets. These published figures are the outside reference points for Email Click Rate, so you can check our tiers against them.
- Mailchimp — Email Marketing Benchmarks and Statistics by Industry (December 1, 2023; read September 26, 2026)All-industry averages (data last updated December 2023): 35.63% open rate, 2.62% click rate, 0.22% unsubscribe rate. Mailchimp notes Apple Mail Privacy Protection can inflate open rates.
Where does your Email Click Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.