What's a good SMS Delivery Rate?
Karbon Agency's target for SMS Delivery Rate is 96.0% or higher. That is Karbon's own grading target, not a published industry average. Percentage of SMS messages successfully delivered. Excellent is 99.0% or higher (Karbon target), and the minimum acceptable tier is 90.0% or higher (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | 90.0% | The floor. Below this, something is broken. | Karbon target |
| Recommended | 96.0% | The tier a healthy campaign should hit. | Karbon target |
| Excellent | 99.0% | Top-tier performance worth defending. | Karbon target |
Higher is better for this metric.
Why SMS Delivery Rate matters
Undelivered messages are wasted spend and missed revenue. Low delivery rates indicate carrier filtering issues or bad number hygiene.
Karbon target
No independent public benchmark exists for SMS Delivery Rate as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.
Where does your SMS Delivery Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.