What's a good Hot Lead Percentage?
Karbon Agency's target for Hot Lead Percentage is 25.0% or higher. That is Karbon's own grading target, not a published industry average. Percentage of total leads classified as high-intent / sales-ready. Excellent is 40.0% or higher (Karbon target), and the minimum acceptable tier is 10.0% or higher (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | 10.0% | The floor. Below this, something is broken. | Karbon target |
| Recommended | 25.0% | The tier a healthy campaign should hit. | Karbon target |
| Excellent | 40.0% | Top-tier performance worth defending. | Karbon target |
Higher is better for this metric.
Why Hot Lead Percentage matters
Hot leads convert faster and at higher rates. A high percentage means your targeting and messaging are attracting the right people, not just any people.
Karbon target
No independent public benchmark exists for Hot Lead Percentage as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.
Where does your Hot Lead Percentage land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.