What's a good Lead Quality Score?
Karbon Agency's target for Lead Quality Score is 50 or higher. That is Karbon's own grading target, not a published industry average. Score from 0-100 indicating lead readiness to buy. Excellent is 70 or higher (Karbon target), and the minimum acceptable tier is 30 or higher (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | 30 | The floor. Below this, something is broken. | Karbon target |
| Recommended | 50 | The tier a healthy campaign should hit. | Karbon target |
| Excellent | 70 | Top-tier performance worth defending. | Karbon target |
Higher is better for this metric.
Why Lead Quality Score matters
Quality trumps quantity. 50 high-quality leads outperform 500 junk leads in revenue generated and sales team efficiency.
Karbon target
No independent public benchmark exists for Lead Quality Score as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.
Where does your Lead Quality Score land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.