KARBON AGENCY
Revenue & ROI

What's a good Monthly Recurring Revenue?

Predictable monthly revenue from subscriptions. Benchmarks are context-dependent per business. Because the right target depends entirely on the business, Karbon Agency grades this metric against each client's own context rather than a universal number.

Last updated:

Get a free ad plan for your business

Tell us what you want more of. We reply within one business day with a budget, the channels to use and a realistic cost per lead. Free, no contract talk.

Why Monthly Recurring Revenue matters

MRR is the foundation of business valuation for SaaS and subscription models. Predictable revenue enables confident investment in growth.

Karbon target

No independent public benchmark exists for Monthly Recurring Revenue as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.

Related benchmarks

Return on Ad Spend

Karbon target: 4.0x or higher

LTV:CAC Ratio

Karbon target: 3.0x or higher

Customer Acquisition Cost

Karbon target: $50.00 or lower

Revenue Per Customer

Karbon target: $150 or higher

Where does your Monthly Recurring Revenue land?

Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.

Get your numbers graded freeRequest a free teardown