What's a good Review Response Time?
Karbon Agency's target for Review Response Time is 24.0h or lower. That is Karbon's own grading target, not a published industry average. Average time to respond to a new review. Excellent is 4.0h or lower (Karbon target), and the minimum acceptable tier is 48.0h or lower (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | 48.0h | The floor. Below this, something is broken. | Karbon target |
| Recommended | 24.0h | The tier a healthy campaign should hit. | Karbon target |
| Excellent | 4.0h | Top-tier performance worth defending. | Karbon target |
Lower is better for this metric.
Why Review Response Time matters
Fast responses demonstrate attentiveness. A same-day response to a negative review can turn a detractor into a promoter. Delayed responses feel dismissive.
Sources
The three tiers on this page are Karbon Agency's grading targets. These published figures are the outside reference points for Review Response Time, so you can check our tiers against them.
- BrightLocal — Local Consumer Review Survey 2026 (February 11, 2026; read September 26, 2026)68% of consumers will only use a business with four or more stars (31% require 4.5+); 80% are likely to use a business that responds to all of its reviews; 19% expect a reply the same day they post.
Where does your Review Response Time land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.