What's a good Tag Fire Rate?
Karbon Agency's target for Tag Fire Rate is 95.0% or higher. That is Karbon's own grading target, not a published industry average. Percentage of expected tag/pixel fires that actually occurred. Excellent is 99.0% or higher (Karbon target), and the minimum acceptable tier is 80.0% or higher (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | 80.0% | The floor. Below this, something is broken. | Karbon target |
| Recommended | 95.0% | The tier a healthy campaign should hit. | Karbon target |
| Excellent | 99.0% | Top-tier performance worth defending. | Karbon target |
Higher is better for this metric.
Why Tag Fire Rate matters
Missing tag fires mean missing data. If tags only fire 80% of the time, you are underreporting conversions by 20%, leading to poor optimization decisions.
Karbon target
No independent public benchmark exists for Tag Fire Rate as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.
Where does your Tag Fire Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.