What's a good UTM Capture Rate?
Karbon Agency's target for UTM Capture Rate is 80.0% or higher. That is Karbon's own grading target, not a published industry average. Percentage of conversions with UTM parameters preserved. Excellent is 95.0% or higher (Karbon target), and the minimum acceptable tier is 50.0% or higher (Karbon target).
Last updated:
Get a free ad plan for your business
Tell us what you want more of. We reply within one business day with a budget, the channels to use and a realistic cost per lead. Free, no contract talk.
The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | 50.0% | The floor. Below this, something is broken. | Karbon target |
| Recommended | 80.0% | The tier a healthy campaign should hit. | Karbon target |
| Excellent | 95.0% | Top-tier performance worth defending. | Karbon target |
Higher is better for this metric.
Why UTM Capture Rate matters
Without UTM data, you cannot attribute revenue to specific campaigns, ads, or channels. Low capture rate means flying blind on what is actually working.
Karbon target
No independent public benchmark exists for UTM Capture Rate as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.
Where does your UTM Capture Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.