What's a good Ad Fatigue Score?
Karbon Agency's target for Ad Fatigue Score is 3 or lower. That is Karbon's own grading target, not a published industry average. Composite score indicating how fatigued the audience is with current creatives (frequency-based). Excellent is 1.50 or lower (Karbon target), and the minimum acceptable tier is 5 or lower (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | 5 | The floor. Below this, something is broken. | Karbon target |
| Recommended | 3 | The tier a healthy campaign should hit. | Karbon target |
| Excellent | 1.50 | Top-tier performance worth defending. | Karbon target |
Lower is better for this metric.
Why Ad Fatigue Score matters
Fatigued ads waste money and annoy potential customers. Rising fatigue scores signal it is time to rotate creatives before performance collapses.
Karbon target
No independent public benchmark exists for Ad Fatigue Score as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.
Where does your Ad Fatigue Score land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.