What's a good Creative Diversity?
Karbon Agency's target for Creative Diversity is 5 or higher. That is Karbon's own grading target, not a published industry average. Number of distinct active ad creatives running simultaneously. Excellent is 10 or higher (Karbon target), and the minimum acceptable tier is 2 or higher (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | 2 | The floor. Below this, something is broken. | Karbon target |
| Recommended | 5 | The tier a healthy campaign should hit. | Karbon target |
| Excellent | 10 | Top-tier performance worth defending. | Karbon target |
Higher is better for this metric.
Why Creative Diversity matters
More creative variants means more data on what resonates, slower fatigue buildup, and better algorithmic optimization as the platform can test more options.
Karbon target
No independent public benchmark exists for Creative Diversity as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.
Where does your Creative Diversity land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.