What's a good Winning Ad Percentage?
Karbon Agency's target for Winning Ad Percentage is 25.0% or higher. That is Karbon's own grading target, not a published industry average. Percentage of ads performing above target CPA/ROAS. Excellent is 40.0% or higher (Karbon target), and the minimum acceptable tier is 10.0% or higher (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | 10.0% | The floor. Below this, something is broken. | Karbon target |
| Recommended | 25.0% | The tier a healthy campaign should hit. | Karbon target |
| Excellent | 40.0% | Top-tier performance worth defending. | Karbon target |
Higher is better for this metric.
Why Winning Ad Percentage matters
Indicates creative team effectiveness. If only 10% of ads win, 90% of creative effort is wasted. High winning percentage means your creative process is dialed in.
Karbon target
No independent public benchmark exists for Winning Ad Percentage as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.
Where does your Winning Ad Percentage land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.