What's a good Budget Utilization?
Karbon Agency's target for Budget Utilization is 90.0% or higher. That is Karbon's own grading target, not a published industry average. Percentage of allocated budget actually spent. Excellent is 98.0% or higher (Karbon target), and the minimum acceptable tier is 70.0% or higher (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | 70.0% | The floor. Below this, something is broken. | Karbon target |
| Recommended | 90.0% | The tier a healthy campaign should hit. | Karbon target |
| Excellent | 98.0% | Top-tier performance worth defending. | Karbon target |
Higher is better for this metric.
How it's calculated
(Actual Spend / Allocated Budget) * 100Why Budget Utilization matters
Unspent budget is wasted opportunity. Low utilization often means targeting is too narrow or bids are too low for the auction.
Karbon target
No independent public benchmark exists for Budget Utilization as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.
Where does your Budget Utilization land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.