What's a good Cost Per Mille (1,000 Impressions)?
A good Cost Per Mille (1,000 Impressions) is $11.58 or lower — at or below $11.58, derived from LocaliQ 2026 all-industry traffic-campaign CPC of $0.60 x CTR of 1.93% x 1,000. Cost to serve 1,000 ad impressions. LocaliQ publishes no CPM column; $11.58 is derived from its 2026 all-industry Meta traffic-campaign figures ($0.60 CPC x 1.93% CTR x 1,000). Excellent is $5.00 or lower (Karbon target), and the minimum acceptable tier is $15.00 or lower (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | $15.00 | The floor. Below this, something is broken. | Karbon target |
| Recommended | $11.58 | The tier a healthy campaign should hit. | At or below $11.58, derived from LocaliQ 2026 all-industry traffic-campaign CPC of $0.60 x CTR of 1.93% x 1,000 |
| Excellent | $5.00 | Top-tier performance worth defending. | Karbon target |
| Published average | $11.58 (derived) | Derived from LocaliQ 2026 all-industry Meta traffic-campaign CPC and CTR. Source (2026-09) | |
Lower is better for this metric.
How it's calculated
(Total Spend / Impressions) * 1000Why Cost Per Mille (1,000 Impressions) matters
CPM reflects how efficiently you are buying reach. High CPMs signal audience saturation, poor targeting, or competitive auction pressure.
Sources
The three tiers on this page are Karbon Agency's grading targets. These published figures are the outside reference points for Cost Per Mille (1,000 Impressions), so you can check our tiers against them.
- LocaliQ / WordStream — Facebook Advertising Benchmarks for 2026 (September 23, 2026; read September 26, 2026)LocaliQ publishes no CPM column. CPM equals CPC × CTR × 1,000, so its all-industry traffic-campaign figures ($0.60 CPC, 1.93% CTR) imply a CPM of about $11.58.
Definitions
- Meta Business Help Center — CPM (cost per 1,000 impressions) (undated page; read September 26, 2026)CPM is the amount spent divided by impressions, multiplied by 1,000 — $50 for 10,000 impressions is a $5 CPM.
Cost Per Mille (1,000 Impressions) by industry
Industry benchmarks with this metric
Where does your Cost Per Mille (1,000 Impressions) land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.