What's a good Click-Through Rate?
A good Click-Through Rate is 2.7% or higher — at or above the LocaliQ 2026 all-industry average for Meta lead campaigns, 2.70%. Percentage of people who clicked after seeing your ad. LocaliQ puts the 2026 all-industry Meta average at 2.70% for lead campaigns and 1.93% for traffic campaigns. Excellent is 4.18% or higher (as high as the best category average in the same table, Physicians & Surgeons at 4.18%), and the minimum acceptable tier is 1.35% or higher (the lowest category average in the LocaliQ 2026 lead-campaign table, Beauty & Personal Care at 1.35%).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | 1.35% | The floor. Below this, something is broken. | The lowest category average in the LocaliQ 2026 lead-campaign table, Beauty & Personal Care at 1.35% |
| Recommended | 2.7% | The tier a healthy campaign should hit. | At or above the LocaliQ 2026 all-industry average for Meta lead campaigns, 2.70% |
| Excellent | 4.18% | Top-tier performance worth defending. | As high as the best category average in the same table, Physicians & Surgeons at 4.18% |
| Published average | 2.70% | LocaliQ 2026 all-industry average, Meta lead campaigns. Source (2026-09) | |
Higher is better for this metric.
How it's calculated
(Clicks / Impressions) * 100Why Click-Through Rate matters
CTR is the primary signal of ad relevance. Low CTR means creative or targeting misalignment, which also raises costs through poor quality scores.
Sources
The three tiers on this page are Karbon Agency's grading targets. These published figures are the outside reference points for Click-Through Rate, so you can check our tiers against them.
- LocaliQ / WordStream — Facebook Advertising Benchmarks for 2026 (September 23, 2026; read September 26, 2026)All-industry lead campaigns: $27.39 cost per lead, 8.54% conversion rate, $1.80 cost per click, 2.70% click-through rate. All-industry traffic campaigns: $0.60 cost per click, 1.93% click-through rate.
- LocaliQ / WordStream — Search Advertising Benchmarks for Every Industry (2026) (June 1, 2026; read September 26, 2026)All-industry search averages: $5.42 cost per click, 6.64% click-through rate, 8.18% conversion rate, $66.69 cost per lead.
Definitions
- Meta Business Help Center — CTR (link click-through rate) (undated page; read September 26, 2026)Link click-through rate is link clicks divided by impressions.
Click-Through Rate by industry
Industry benchmarks with this metric
Cost guides that quote it
- Ad costs for a dental practice
- Ad costs for a med spa
- Ad costs for a roofing company
- Ad costs for a plumbing company
- Ad costs for an insurance agency
- Ad costs for a restaurant
- Ad costs for an auto repair shop
- Ad costs for a hair salon
- Ad costs for a preschool or daycare
- Ad costs for an auto detailing business
- Ad costs for a real estate agent
- Ad costs for a law firm
- Ad costs for a heating and cooling (HVAC) company
- Ad costs for a chiropractic practice
- Ad costs for a bakery
- Ad costs for a mortgage broker
- Ad costs for a pressure washing company
- Ad costs for a junk removal company
- Ad costs for a waxing studio
- Ad costs for a landscaping company
- Ad costs for a veterinary practice
Where does your Click-Through Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.