What's a good Cost Per Booking?
Karbon Agency's target for Cost Per Booking is $8.00 or lower. That is Karbon's own grading target, not a published industry average. Average cost to generate one booking (sim racing specific). Excellent is $3.00 or lower (Karbon target), and the minimum acceptable tier is $15.00 or lower (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | $15.00 | The floor. Below this, something is broken. | Karbon target |
| Recommended | $8.00 | The tier a healthy campaign should hit. | Karbon target |
| Excellent | $3.00 | Top-tier performance worth defending. | Karbon target |
Lower is better for this metric.
How it's calculated
Total Spend / Total BookingsWhy Cost Per Booking matters
The north star for sim racing venue marketing. At $5.03 avg, Karbon Agency already outperforms industry norms. Pushing below $3 creates an unassailable competitive moat.
Karbon target
No independent public benchmark exists for Cost Per Booking as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.
Where does your Cost Per Booking land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.