What's a good Cost Per Conversion?
Karbon Agency's target for Cost Per Conversion is $25.00 or lower. That is Karbon's own grading target, not a published industry average. Average cost to acquire one conversion. Excellent is $10.00 or lower (Karbon target), and the minimum acceptable tier is $50.00 or lower (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | $50.00 | The floor. Below this, something is broken. | Karbon target |
| Recommended | $25.00 | The tier a healthy campaign should hit. | Karbon target |
| Excellent | $10.00 | Top-tier performance worth defending. | Karbon target |
Lower is better for this metric.
How it's calculated
Total Spend / Total ConversionsWhy Cost Per Conversion matters
Determines whether your campaigns are profitable. If cost per conversion exceeds the value of that conversion, you are losing money on every sale.
Karbon target
No independent public benchmark exists for Cost Per Conversion as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.
Where does your Cost Per Conversion land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.