What is an excellent Conversion Rate?

An excellent Conversion Rate is 7.0% or higher (Karbon target). The minimum acceptable tier is 1.0% or higher (Karbon target).

Conversions

What's a good Conversion Rate?

Karbon Agency's target for Conversion Rate is 3.0% or higher. That is Karbon's own grading target, not a published industry average. Percentage of website visitors who complete a desired action. These tiers are Karbon targets. Not the same measure as the LocaliQ 2026 Meta lead-campaign conversion rate (8.54% of clicks), which counts instant-form leads that never reach a website. Excellent is 7.0% or higher (Karbon target), and the minimum acceptable tier is 1.0% or higher (Karbon target).

Last updated: September 27, 2026

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The three tiers Karbon grades against — and where each comes from

Tier	Value	What it means	Basis
Minimum	1.0%	The floor. Below this, something is broken.	Karbon target
Recommended	3.0%	The tier a healthy campaign should hit.	Karbon target
Excellent	7.0%	Top-tier performance worth defending.	Karbon target

Higher is better for this metric.

How it's calculated

(Conversions / Total Visitors) * 100

Why Conversion Rate matters

The ultimate measure of funnel effectiveness. Doubling conversion rate is equivalent to doubling traffic at zero additional cost.

Sources

The three tiers on this page are Karbon Agency's grading targets. These published figures are the outside reference points for Conversion Rate, so you can check our tiers against them.

LocaliQ / WordStream — Facebook Advertising Benchmarks for 2026 (September 23, 2026; read September 26, 2026)All-industry lead campaigns: $27.39 cost per lead, 8.54% conversion rate, $1.80 cost per click, 2.70% click-through rate. All-industry traffic campaigns: $0.60 cost per click, 1.93% click-through rate.
LocaliQ / WordStream — Search Advertising Benchmarks for Every Industry (2026) (June 1, 2026; read September 26, 2026)All-industry search averages: $5.42 cost per click, 6.64% click-through rate, 8.18% conversion rate, $66.69 cost per lead.