What's a good Reach Rate?
Karbon Agency's target for Reach Rate is 40.0% or higher. That is Karbon's own grading target, not a published industry average. Percentage of target audience reached. Excellent is 60.0% or higher (Karbon target), and the minimum acceptable tier is 20.0% or higher (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | 20.0% | The floor. Below this, something is broken. | Karbon target |
| Recommended | 40.0% | The tier a healthy campaign should hit. | Karbon target |
| Excellent | 60.0% | Top-tier performance worth defending. | Karbon target |
Higher is better for this metric.
How it's calculated
(Unique Reach / Target Audience Size) * 100Why Reach Rate matters
Shows how much of your addressable market you are actually touching. Low reach rate means you are fishing in a small pond when there is an ocean available.
Karbon target
No independent public benchmark exists for Reach Rate as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.
How the platforms define it
- Meta Business Help Center — About reach metrics (undated page; read September 26, 2026)Reach is the number of accounts that saw your ads at least once; unlike impressions, it does not count repeat views by the same account.
Where does your Reach Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.