What's a good Video View Rate?
Karbon Agency's target for Video View Rate is 25.0% or higher. That is Karbon's own grading target, not a published industry average. Percentage of impressions that resulted in a video view (typically 3s+). Excellent is 40.0% or higher (Karbon target), and the minimum acceptable tier is 15.0% or higher (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | 15.0% | The floor. Below this, something is broken. | Karbon target |
| Recommended | 25.0% | The tier a healthy campaign should hit. | Karbon target |
| Excellent | 40.0% | Top-tier performance worth defending. | Karbon target |
Higher is better for this metric.
How it's calculated
(Video Views / Impressions) * 100Why Video View Rate matters
Measures initial creative hook effectiveness. If people are not watching past 3 seconds, the opening frame and copy are failing.
Karbon target
No independent public benchmark exists for Video View Rate as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.
Where does your Video View Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.