What's a good Thumb-Stop Rate?
Karbon Agency's target for Thumb-Stop Rate is 25.0% or higher. That is Karbon's own grading target, not a published industry average. Percentage of people who stopped scrolling to watch your video ad. Excellent is 40.0% or higher (Karbon target), and the minimum acceptable tier is 15.0% or higher (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | 15.0% | The floor. Below this, something is broken. | Karbon target |
| Recommended | 25.0% | The tier a healthy campaign should hit. | Karbon target |
| Excellent | 40.0% | Top-tier performance worth defending. | Karbon target |
Higher is better for this metric.
How it's calculated
(3-Second Video Views / Impressions) * 100Why Thumb-Stop Rate matters
The first gate in the attention funnel. If your thumb-stop rate is low, nothing downstream matters because nobody is seeing your message.
Karbon target
No independent public benchmark exists for Thumb-Stop Rate as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.
Where does your Thumb-Stop Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.