What's a good Video Completion Rate?
Karbon Agency's target for Video Completion Rate is 25.0% or higher. That is Karbon's own grading target, not a published industry average. Percentage of video views that watched to completion. Excellent is 50.0% or higher (Karbon target), and the minimum acceptable tier is 10.0% or higher (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | 10.0% | The floor. Below this, something is broken. | Karbon target |
| Recommended | 25.0% | The tier a healthy campaign should hit. | Karbon target |
| Excellent | 50.0% | Top-tier performance worth defending. | Karbon target |
Higher is better for this metric.
How it's calculated
(Completed Views / Total Views) * 100Why Video Completion Rate matters
High completion rate indicates compelling storytelling and strong audience-message fit. These viewers are significantly more likely to convert.
Karbon target
No independent public benchmark exists for Video Completion Rate as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.
Where does your Video Completion Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.