What's a good Attributed Revenue Percentage?
Karbon Agency's target for Attributed Revenue Percentage is 70.0% or higher. That is Karbon's own grading target, not a published industry average. Percentage of total revenue that can be attributed to specific marketing channels. Excellent is 90.0% or higher (Karbon target), and the minimum acceptable tier is 40.0% or higher (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | 40.0% | The floor. Below this, something is broken. | Karbon target |
| Recommended | 70.0% | The tier a healthy campaign should hit. | Karbon target |
| Excellent | 90.0% | Top-tier performance worth defending. | Karbon target |
Higher is better for this metric.
Why Attributed Revenue Percentage matters
Unattributed revenue is a black box. You cannot optimize what you cannot measure. Higher attribution coverage means more confident budget allocation decisions.
Karbon target
No independent public benchmark exists for Attributed Revenue Percentage as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.
Where does your Attributed Revenue Percentage land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.