What's a good Multi-Touch Coverage?
Karbon Agency's target for Multi-Touch Coverage is 50.0% or higher. That is Karbon's own grading target, not a published industry average. Percentage of conversions with multi-touch attribution data. Excellent is 80.0% or higher (Karbon target), and the minimum acceptable tier is 20.0% or higher (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | 20.0% | The floor. Below this, something is broken. | Karbon target |
| Recommended | 50.0% | The tier a healthy campaign should hit. | Karbon target |
| Excellent | 80.0% | Top-tier performance worth defending. | Karbon target |
Higher is better for this metric.
Why Multi-Touch Coverage matters
Last-click attribution hides the contribution of awareness and nurture campaigns. Multi-touch coverage reveals the true value of every channel in the path to conversion.
Karbon target
No independent public benchmark exists for Multi-Touch Coverage as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.
Where does your Multi-Touch Coverage land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.