What's a good Attribution Confidence?
Karbon Agency's target for Attribution Confidence is 75.0% or higher. That is Karbon's own grading target, not a published industry average. Confidence level in the accuracy of attribution data. Excellent is 90.0% or higher (Karbon target), and the minimum acceptable tier is 50.0% or higher (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | 50.0% | The floor. Below this, something is broken. | Karbon target |
| Recommended | 75.0% | The tier a healthy campaign should hit. | Karbon target |
| Excellent | 90.0% | Top-tier performance worth defending. | Karbon target |
Higher is better for this metric.
Why Attribution Confidence matters
Low confidence means your reports might be wrong, leading to bad budget decisions. High confidence means you can trust the data and act on it decisively.
Karbon target
No independent public benchmark exists for Attribution Confidence as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.
Where does your Attribution Confidence land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.