What's a good Bottom-Funnel Conversion Rate?
Karbon Agency's target for Bottom-Funnel Conversion Rate is 8.0% or higher. That is Karbon's own grading target, not a published industry average. Conversion rate on bottom-of-funnel campaigns (retargeting, high-intent). Excellent is 15.0% or higher (Karbon target), and the minimum acceptable tier is 2.0% or higher (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | 2.0% | The floor. Below this, something is broken. | Karbon target |
| Recommended | 8.0% | The tier a healthy campaign should hit. | Karbon target |
| Excellent | 15.0% | Top-tier performance worth defending. | Karbon target |
Higher is better for this metric.
Why Bottom-Funnel Conversion Rate matters
This is where revenue happens. Low bottom-funnel conversion means your offer, pricing, or checkout flow is blocking people who are ready to buy.
Karbon target
No independent public benchmark exists for Bottom-Funnel Conversion Rate as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.
Where does your Bottom-Funnel Conversion Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.