What's a good Funnel Drop-Off Rate?
Karbon Agency's target for Funnel Drop-Off Rate is 60.0% or lower. That is Karbon's own grading target, not a published industry average. Percentage of users lost between funnel stages. Excellent is 40.0% or lower (Karbon target), and the minimum acceptable tier is 80.0% or lower (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | 80.0% | The floor. Below this, something is broken. | Karbon target |
| Recommended | 60.0% | The tier a healthy campaign should hit. | Karbon target |
| Excellent | 40.0% | Top-tier performance worth defending. | Karbon target |
Lower is better for this metric.
Why Funnel Drop-Off Rate matters
Every 10% reduction in drop-off compounds across the funnel. Reducing overall drop-off from 80% to 60% can double final conversions without any increase in traffic.
Karbon target
No independent public benchmark exists for Funnel Drop-Off Rate as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.
Where does your Funnel Drop-Off Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.