What's a good Mid-Funnel Engagement Rate?
Karbon Agency's target for Mid-Funnel Engagement Rate is 25.0% or higher. That is Karbon's own grading target, not a published industry average. Engagement rate on consideration-stage content and retargeting. Excellent is 45.0% or higher (Karbon target), and the minimum acceptable tier is 10.0% or higher (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | 10.0% | The floor. Below this, something is broken. | Karbon target |
| Recommended | 25.0% | The tier a healthy campaign should hit. | Karbon target |
| Excellent | 45.0% | Top-tier performance worth defending. | Karbon target |
Higher is better for this metric.
Why Mid-Funnel Engagement Rate matters
Mid-funnel is where intent is built. Low engagement here means your nurture content is not advancing prospects toward a purchase decision.
Karbon target
No independent public benchmark exists for Mid-Funnel Engagement Rate as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.
Where does your Mid-Funnel Engagement Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.