What's a good Top-of-Funnel CTR?
A good Top-of-Funnel CTR is 1.93% or higher — at or above the LocaliQ 2026 all-industry average for Meta traffic campaigns, 1.93%. Click-through rate on awareness and prospecting campaigns. Excellent is 3.0% or higher (Karbon target), and the minimum acceptable tier is 0.50% or higher (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | 0.50% | The floor. Below this, something is broken. | Karbon target |
| Recommended | 1.93% | The tier a healthy campaign should hit. | At or above the LocaliQ 2026 all-industry average for Meta traffic campaigns, 1.93% |
| Excellent | 3.0% | Top-tier performance worth defending. | Karbon target |
| Published average | 1.93% | LocaliQ 2026 all-industry average, Meta traffic campaigns. Source (2026-09) | |
Higher is better for this metric.
Why Top-of-Funnel CTR matters
Sets the volume for the entire funnel. A weak top-of-funnel CTR starves every stage below it and makes hitting conversion targets nearly impossible.
Karbon target
No independent public benchmark exists for Top-of-Funnel CTR as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.
How the platforms define it
- Meta Business Help Center — CTR (link click-through rate) (undated page; read September 26, 2026)Link click-through rate is link clicks divided by impressions.
Where does your Top-of-Funnel CTR land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.