What's a good Bounce Rate?
Karbon Agency's target for Bounce Rate is 50.0% or lower. That is Karbon's own grading target, not a published industry average. Percentage of visitors who leave after viewing only one page. Excellent is 30.0% or lower (Karbon target), and the minimum acceptable tier is 70.0% or lower (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | 70.0% | The floor. Below this, something is broken. | Karbon target |
| Recommended | 50.0% | The tier a healthy campaign should hit. | Karbon target |
| Excellent | 30.0% | Top-tier performance worth defending. | Karbon target |
Lower is better for this metric.
Why Bounce Rate matters
High bounce rate means the landing experience does not match the ad promise, or the page fails to compel further action. Every bounce is a paid click wasted.
Karbon target
No independent public benchmark exists for Bounce Rate as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.
How the platforms define it
- Google Analytics Help — [GA4] Engaged sessions, engagement rate and bounce rate (undated page; read September 26, 2026)An engaged session lasts longer than 10 seconds, has a key event, or has 2 or more page or screen views. Engagement rate is the share of engaged sessions; bounce rate is the share of sessions that were not engaged.
Where does your Bounce Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.