What's a good Time on Page?
Karbon Agency's target for Time on Page is 1m or higher. That is Karbon's own grading target, not a published industry average. Average time a visitor spends on a page. Excellent is 2m or higher (Karbon target), and the minimum acceptable tier is 30.0s or higher (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | 30.0s | The floor. Below this, something is broken. | Karbon target |
| Recommended | 1m | The tier a healthy campaign should hit. | Karbon target |
| Excellent | 2m | Top-tier performance worth defending. | Karbon target |
Higher is better for this metric.
Why Time on Page matters
Longer time on page means deeper consideration. For high-intent pages, more time spent correlates directly with higher conversion rates.
Karbon target
No independent public benchmark exists for Time on Page as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.
Where does your Time on Page land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.