KARBON AGENCY
Engagement

What's a good Scroll Depth (75%)?

Karbon Agency's target for Scroll Depth (75%) is 30.0% or higher. That is Karbon's own grading target, not a published industry average. Percentage of visitors who scrolled through at least 75% of the page. Excellent is 50.0% or higher (Karbon target), and the minimum acceptable tier is 15.0% or higher (Karbon target).

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The three tiers Karbon grades against — and where each comes from

TierValueWhat it meansBasis
Minimum15.0%The floor. Below this, something is broken.Karbon target
Recommended30.0%The tier a healthy campaign should hit.Karbon target
Excellent50.0%Top-tier performance worth defending.Karbon target

Higher is better for this metric.

Why Scroll Depth (75%) matters

Indicates whether your landing page content is engaging enough to hold attention. Low scroll depth means your CTA at the bottom is invisible to most visitors.

Karbon target

No independent public benchmark exists for Scroll Depth (75%) as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.

Related benchmarks

Engagement Rate

Karbon target: 3.0% or higher

Time on Page

Karbon target: 1m or higher

Bounce Rate

Karbon target: 50.0% or lower

Pages Per Session

Karbon target: 2.50 or higher

Where does your Scroll Depth (75%) land?

Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.

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