What's a good Form Abandonment Rate?
Karbon Agency's target for Form Abandonment Rate is 40.0% or lower. That is Karbon's own grading target, not a published industry average. Percentage of users who started but did not complete a form. Excellent is 20.0% or lower (Karbon target), and the minimum acceptable tier is 60.0% or lower (Karbon target).
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The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | 60.0% | The floor. Below this, something is broken. | Karbon target |
| Recommended | 40.0% | The tier a healthy campaign should hit. | Karbon target |
| Excellent | 20.0% | Top-tier performance worth defending. | Karbon target |
Lower is better for this metric.
How it's calculated
((Form Starts - Submissions) / Form Starts) * 100Why Form Abandonment Rate matters
The inverse of completion rate but often more actionable. High abandonment on specific fields reveals exactly where users bail.
Karbon target
No independent public benchmark exists for Form Abandonment Rate as Karbon measures it. The tiers above are Karbon Agency's own grading targets for local-business campaigns, not an industry average, and we don't cite one we haven't found.
Where does your Form Abandonment Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.