What's a good Landing Page Conversion Rate?
Karbon Agency's target for Landing Page Conversion Rate is 5.0% or higher. That is Karbon's own grading target, not a published industry average. Percentage of landing page visitors who convert. Excellent is 12.0% or higher (Karbon target), and the minimum acceptable tier is 2.0% or higher (Karbon target).
Last updated:
Get a free ad plan for your business
Tell us what you want more of. We reply within one business day with a budget, the channels to use and a realistic cost per lead. Free, no contract talk.
The three tiers Karbon grades against — and where each comes from
| Tier | Value | What it means | Basis |
|---|---|---|---|
| Minimum | 2.0% | The floor. Below this, something is broken. | Karbon target |
| Recommended | 5.0% | The tier a healthy campaign should hit. | Karbon target |
| Excellent | 12.0% | Top-tier performance worth defending. | Karbon target |
Higher is better for this metric.
How it's calculated
(Landing Page Conversions / Landing Page Visitors) * 100Why Landing Page Conversion Rate matters
Isolates page performance from traffic quality. A high-converting landing page amplifies every dollar spent on traffic acquisition.
Sources
The three tiers on this page are Karbon Agency's grading targets. These published figures are the outside reference points for Landing Page Conversion Rate, so you can check our tiers against them.
- Unbounce — Conversion Benchmark Report (2024 edition) (undated page; read September 26, 2026)Median landing-page conversion rate across all industries: 6.6%, from 41,000+ landing pages, 464 million unique visitors and 57 million conversions.
Landing Page Conversion Rate by industry
Cost guides that quote it
Where does your Landing Page Conversion Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.